Redneck Fraternity Pirate Ships, DJ Lessons, & 2 Ways To Be Different To Win Your Market

Last week I was sitting with a group of CEO’s & I heard this quote from Victor Cheng, “You don’t need to be better, you need to be different.

Victor went on to explain how most companies try to win the market by being better than their competitors.  This leads to a bunch of average companies trying to one up the guy down the street.  Booooooorrrrrring.

There is no advantage in being better.  The advantage is being different.

A Few Examples:

  • Costco is different because they are terrible at convenient packaging but the best at cost savings.  People build extra storage in their garage to keep the extra 15 ketchup bottles because the price was so good.
  • Chick-Fil-A does not discount their food or have a dollar menu.  People are raving fans of their culture & pay billions each year to this great company without buying through discounts.
  • Dollar Shave Club started a low cost membership program for a razors.  Instead of fighting for retail space they won the digital marketing game & created their OWN market.

As I write this, I am pondering why we had one of the best first two quarters we have ever had at The Rocket Company.  I think it comes down to the fact that internally, we were tired of trying to be something we were not.  We chose to be ourselves which is what made the difference.

I attribute our highest levels of recurring revenue to the following:

1. We will be different by selling hard

After a strong start in 2011 & 2012, we went into a slump.  I stopped being myself & started trying to make people happy by soft selling.  We got so fed up with average that we went back to something that makes us different.

We sell hard everyday.

I don’t feel bad about this one bit because I know what we sell changes people’s lives for the better.  I know we will lose some potential customers because of this.  I know I’ll get criticized on social media about it.  I know that we will be made fun of in other company meetings.  What you need to know is this, we don’t care.

We take pride in selling hard & will not pander one bit to who anyone expects us to be.  When you know what you’re selling works, sell the absolute mess out of it!

2. We will be different by throwing awesome parties 

For a few years we became boring.  When you aren’t yourself, you become like a piece of stale bread.  As we all reengaged and made a crucial hire of a guy we call Dennis Rodman, we started having fun daily.

We believe having fun is a responsibly, not a reward.

I started taking DJ lessons in the office & we dance all the time.  We have warm up dancing before events.  We have celebration dancing after big wins.  Our culture is best described as a Redneck Fraternity Pirate Ship.

We head to NYC in a few months dressed in all 90’s clothes to see a Saved By The Bell Cover band.  We will have our annual Rocket Company party in October & throw down with 100 of our best friends.

I used to think, “When we make more money, we will have more fun.”  Then I realized something.

The more fun we have, the more money we make.

Our core value is simple… We don’t take ourselves seriously.  The more we have leaned into this, the more fun we have had & the growth has been awesome.

I could write a few more but that’s enough for today.

What about for you & your organization?  Where are you different?

Identify those areas & then invest heavily in them!

Want To Work At The Rocket Company with us? 

We have a few open positions, if you like what you have read… email Casey@TheRocketCompany.com & tell me these three things:

  1. Who played Zack Morris & what color was his phone?
  2. Take this short quiz & send me the 4 numbers it gives you
  3. List your top 5 results you have produced that you are most proud of

One More Thing – Can You Help?

What do you want me to write about?  Email me your thoughts.  I would love to connect with ya!

 

FacebookTwitterGoogle+LinkedInWordPressShare

“That’s Complete Bull Crap!” – The Story Of A True Friend That Gave Me A Scolding

I was meeting with one of my best friends this morning & he called, “complete bull crap” on me.

I was explaining my frustration & stress with a few situations.  He listened for about 5 minutes & then looked at me and gave me the truth in a loving way.

It was basically like my dad saying, “Go up to your room, I’ll be up in a few minutes with a belt.”

For my own benefit, my buddy let me have it.  I needed it.

My learning…

When tired, stressed or depressed, we tell ourselves & others stories about why we are in that state.  Most of the time we tell these stories to people that agree with us & coddle our emotions.  This reinforces the story to ourselves and we never move forward.

Sometimes we tell these stories for days, weeks, months and years.  We tell the story from our perspective and woo others into siding with us to reinforce our direction in life.

A true friend doesn’t agree with you all the time.  A true friend will lovingly call “Complete Bull Crap” when you are lying to yourself or them.

Two things I learned from my good friend:

1. External Stressors Are Usually Founded In Internal Struggles

I was telling my story about work situations & my buddy didn’t buy it.  He walked me logically though every situation I described as a stressor & they were all bull crap.  Not one of the scenarios should put me in the state I was in.

As he dug, he found that I had some internal struggles that I needed to just process verbally with him.

My stress had nothing to do with my company, team, finances or what I do.  My stress had everything to do with my soul.  I can see this in others easily,but not so much in myself.

I share this so when you or someone around you is externally stressing, realize it’s probably coming from an internal struggle.

2. Good Friends Aren’t People You Call At 3AM

People always say, “Who would you call at 3AM if you needed something?”  3AM friends aren’t the best kind.  Anyone will come in a crisis.  The best friends are people that you meet with consistently & share the truth with.

I meet with this guy weekly & he is one of the best friends I’ve ever known.  He is like a counselor, business pal, & priest all in one.

Who is the friend that will call “Complete Bull Crap!” with you?

As I write this, I feel lighter.  Losing my self destructive story has freed me up from it’s lies.  Now it’s time to move on…

How To Build Your Brand With A Silly Little Periscope App

How To Periscope

Periscope is an awesome app.  I’ve searched and there isn’t much written about How To Use Periscope effectively.  So I wanted to write a simple blog about what I do.  If you do not know about Periscope click here. Simply, Periscope allows you to broadcast yourself or what you are seeing to your social networks […]

Continue reading...

Not Wanted: Corporate Lackies Who Love Name-tags, Mid-Level Management & Suspenders

We are looking for the following person.  If you are this person, fantastic.  If you aren’t this person, do you know them?  (If you share this post & we find this person because of you, I will send you $500 in cold hard cash.) And even if you aren’t this person but find interest in […]

Continue reading...

From Small Town Alabama To Silicon Valley: The Epic Struggle Of The Clueless CEO

Do you feel completely clueless about how to grow your organization beyond where it is?  Welcome to the club. A little bit of the back story: I spent 3 years driving around in my 1998 Ford pick-up truck trying to help churches.  I was so “successful” that we went $80,000 in debt and almost out […]

Continue reading...

5 Ways To Deal With Copycat Businesses

Over the last month, I’ve recieved 7 texts, emails, or messages from random people saying, “Hey, did you see __________ event/company? It looks like a complete rip off of what you do.” I’ve never gotten so many of these in such a short period of time. Then, I had another buddy of mine that’s a […]

Continue reading...

5 Things They Didn’t Teach Me In Business School

blog-cheers-1

This post is dedicated to business owners that are in the trenches today making it happen.  Cheers my friends!  If this post helps you, share it with another owner.  I’m for you today! What Business School Taught Me Step 1: Create a business plan Step 2: Secure capital needed to accomplish business plan Step 3: […]

Continue reading...

The 5 Words That Left An Amazing Legacy – A Tribute To Debbie Lovoy

Debbie Lovoy

Today, my family attended a funeral for Debbie Lovoy.  Debbie was like a second mom to me and so many others.  Debbie died at the young age of 58 & it was such a hard loss for so many.  Just a few weeks ago she was in our living room jumping up and down during […]

Continue reading...

5 Reasons Most Businesses Never Break The 300K Mark

$7 Audio Coaching Worth $12,000

While magazines and online articles usually tout the businesses that have experienced explosive growth, most businesses remain small.  In fact, I did some research and found that only 17% of businesses ever grow beyond 300K in annual revenue. There is absolutely nothing wrong with having a business that does less than 300K a year.  I […]

Continue reading...

5 Steps To Grow Your Personal Income By 10X

10X

I hesitated to write this because most people will not take it serious. However, if you are one of those that do, everything is about to change for you. I’ve started asking random waitresses, baristas, retail workers, friends, and family one question, “Do you want more money?”  Everyone has said yes. In a follow up […]

Continue reading...