3 Beliefs That Stunt Organizational Growth

I’ve noticed something interesting in my work with business owners & church leaders …

An organization is a tangible translation of how its leader thinks. 

Thinking is one of the most powerful tools a leader wields.  How you think about the past, present, & future is visibly evident in your organization.  Your organization is a picture of how you think.

So many leaders come to me feeling stuck.  They usually want to talk about tactics or strategies to grow their organization–but I refuse to start there.  Tactics and strategies are good, but mindset changes are better.

I would like to dissect the brain of a stuck-leader with you & expose the 3 Limiting Beliefs that are keeping them there:

1. “My staff isn’t good enough to get to the next level”

This is so common.  Leaders believe there is a fairytale land of staff that are better than the team members they currently have.  They believe that bigger organizations have better staff.

While this can be true, it’s not totally true.  Blaming your lack of organizational growth on your staff is a way to shift blame away from yourself.  You and I are the problem the majority of the time.

We must look at our own leadership 10X more than our teams’.  The leader that starts with a personal exploration of limitations is the leader who is poised to grow to the next level.

2. “Coaches are too expensive”

I can’t begin to tell you how many leaders don’t have a personal leadership coach.  I seriously can’t fathom leading anything without a paid coach helping me along the way.  Professionals have paid coaches, amatuers read free content.

While free content isn’t bad, it will not give you the accountability you need to get to the next level.  You don’t need more information as much as you need more accountability.

If you do not have a leadership coach & you feel like your organization is stuck, I challenge your thinking.  I suggest you think, “It’s too expensive NOT to have a coach.”

Buy books, listen to audios(here’s an example from me and my coach that you can access…click here), hire consultants, & go to events.  When you quit learning, you quit growing.

3. “I’ll just do it” 

I am about to reveal something I wish I would have known six years ago.

Most leaders are good at a handful of things, and those are the activities they hog in the organization.  Doing doesn’t help you grow, thinking does.  So I’m going to go contrary to contemporary advice.  Most people say, “Hire to your weaknesses,” but I think that is only half right.

The one thing I’ve learned that has multiplied my time is to hire to my weaknesses and my strengths. 

I was a decent marketer until about $1.6 million in revenue.  Then my strength became a weakness because I was hogging the marketing duties.  Nobody could do it as well as me… so I thought.

Then I hired Josh.  Josh is an animal & the best internet marketer I personally know.  I have been fired from marketing & sales these days.  I spend all of my extra time thinking & learning.

Hiring to your strengths and weaknesses is the key because “doing” will only get you so far.  At some point, as the leader, your job is about thinking & getting everything “done” through others.

So, which one of these beliefs is holding you back?  Are you doing too much? Do you not have a paid coach? Are you blaming your staff?

If you’re looking for a “mind opening” catalyst, you should grab my $29 resource with my first paid coach, Diane Conklin. There is 100 minutes of audio that you can listen to while you exercise, commute, walk your dog, sit at your desk….

Click here to get it now.

 

 

 

 

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How To Get The “Right” Clients

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You need some clients.

And let’s be honest, this is easier said than done.

People aren’t sitting around waiting on you to sell them something. Getting people to pull out their credit cards and pay you every month is hard work.

But there are a few shortcuts to help you along the way. I have a client who’s a lawyer. Most lawyers work on a time-for-money basis. This guy, however, started thinking differently—he wanted to create predictable income for his law firm.

One day he and I were talking on the phone when he said, “I don’t want to work with any kind of client. I only want the right kind of client.”

That’s when I knew we had found the right idea.We strategized a way to create a membership fee to join his firm. We established a $299/year payment plan for his clients.

For that fee, clients got all kinds of extra benefits that normal law firms don’t typically give people. My lawyer friend knew that if he was going to get out of the rat race of dealing with clients who come and go, he needed to attract the right people—people who would make a long-term commitment.

His scenario sheds some light on how to attract the right clients.I n every niche I’ve etched out, I’ve asked the same question: How do I get the right clients fast? There’s a slow way and a fast way to do this. In 66 months of being in predictable-income business, I’ve only lost money one month.

That came from a terrible decision on my part…my business lost $80,000 dollars that month. Yeah, ouch!

That’s another story for another time.

Every other month, however, I’ve made money because I’ve quickly found customers who will pay monthly (and yes, I rapidly recovered from that one ghastly month). When it comes to getting the right clients fast, here’s what I’ve learned: Look for low-hanging fruit.

I’ve already told you to start with existing customers, but I want to say it again to make sure you get it—

 -they represent the group that you can market to the fastest.-

If you don’t have an existing email list or customer base, however, here’s your first step:Build a relational network.

Every time I jump into a new niche, the first thing I do is connect with other leaders in that industry. Let me give you a very practical example. When I launched Business Rocket, I didn’t have a list at all.

So I spent the first few months meeting people who ruled the Internet marketing space. I simply became their friends. How? I interviewed them. If you’re new to a niche, this is a huge tip for you: the quickest way to become friends with people is to interview them.

Whether it’s for a podcast, blog, book, or article, people love getting interviewed because it makes them feel like the smartest experts in the industry. Here’s how I did it. I emailed their assistants and asked if I could do an interview in less than 20 minutes about their core message.

Through that simple process, I’ve met lots of great people, done some great interviews, and built some solid relationships. After the interview, I write about them on my blog and brainstorm any other ways I can help them. Why is this important? Because these industry leaders have big email lists.

When they actually like you as a person, there’s a way better chance that they’ll partner with you in the future. Over time, you build the credibility in the relationship to make a request.

Here’s what I ask for Business Rocket: “Would you be willing to do a joint webinar with me?” Or, “Would you be willing to share this e-book with your list?” In your business, who are the people who already have buying customers that you could build a relationship with?

Most people are unwilling to do this type of work because it’s hard. I can’t make hard work easy. I can, however, attest that I’ve gotten a lot of great clients by building a relational network.

The reason most businesses have a hard time attracting clients is because the above is way easier to read than it is to implement.

There’s a reason the word work is in network. It takes considerable effort. It’s hard—especially when you try to do it on your own. I’m coaching hundreds of business owners right now. Find your own coach, or find help that can get you further faster in your niche.

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